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Both brands featured the brand name wrapped around a green circle, and a female character in the centre, white on a black background. Next we come to a David vs Goliath-style clash of similar logos within the same sector: Seattle-born, global coffee giant Starbucks, and Elpreya, a relatively tiny South Korean company that sells coffee under the brand Starpreya – a name derived from the Norse goddess Freja.Įlpreya began trading in 1999, the same year Starbucks opened its first South Korean store. Airbnb vs Azuma Drive-InĪmerican coffee giant Starbucks lost a court battle with similar-looking South Korean brand Starpreya

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If you're wondering how to deal with legal issues yourself, see our piece on how designers should deal with plagiarism. The companies appear to have eventually reached an amicable agreement. Stationery manufacturer 3M sought to take legal action over W+K's Formula 1 logo back in 2018 because it said it resembled the logo of its Futuro compression tights, and since F1 also produces clothing, that put them in the same sector. Often the key consideration companies make before deciding to protest about such resemblances is whether the similar logos occupy the same sector – no matter how tenuously. With only a limited number of letters in the alphabet, it's inevitable that some logos for brands that share the same initials will be compared to each other. Indeed, some people claim that with the current trend towards logo minimalism, logos are starting to all look the same. Often the most successful logos are the most simple, but it can be difficult not to simplify in the same way that someone else has simplified. When similar logos overlap sectors, however tenuously, that's often when lawyers get involved

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